How Programmatic Advertising Companies Impact Publisher Revenue

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programmatic slot Buyers want to be able to identify ad slots in a unique way even when the publisher uses the same ad slot name multiple times The original suggestion for  Get the inside scoop on publishing and programmatic with our 5-minute newsletter Join Free Related Read How to Optimize Header Bidding  slot Private auctions are similar but exclusive, allowing only invited advertisers to bid on specific inventory Preferred deals involve advertisers

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